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Challenge

BOOM, as a specialized provider of fundamental chemical materials, distributes titanium dioxide as the  primary chemical material to manufacturing businesses all over the world, and strives to be the greatest  supplier in the chemical sector.
We aim to separate our brand image from our competitors in China to  boost brand recognition, and we also want to win the favor of our worldwide partners,despite strong  competition in terms of price and product convergence.

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Opportunity

BOOM has a mission-driven team in China that is professionally dedicated to help the chemical sectorthrive and can respond fast to customers and deliver customer value. 

This fifirm value is reflflected in all  facets of the business, and it also breathes life into the entire brand design.

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Results

BOOM's competitors and foreign clients were impressed by the new brand identity, which was released in December 2021. 

The new brand image not only reflects customer insight, but also the BOOM team's corporate culture and brand personality. We will continue to support BOOM's visual application system in the uture, allowing anybody who knows BOOM to feel its vitality.

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